POSTED ON June 04, 2024

Communications Manager

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About Central

Central Synagogue is one of the leading and largest Reform congregations in the country. Located in Midtown Manhattan, Central’s reach includes more than 3,200 member families, a livestream community numbering in the hundreds of thousands, and more than 800 students, from birth to 12th grade, in the Nursery and Religious schools. Central has long played a significant role in the national Reform movement and is known for innovation in worship. Central continually redefines what it means to be Jewish today, both within the Synagogue community and far beyond the Synagogue’s walls. Our diverse clergy and professional team work with lay leadership to build deep and enduring relationships among Central members, creating a caring, dynamic, and joyful community.  Central Synagogue is an inclusive and welcoming community. The Synagogue encourages participation from all who seek a connection to Jewish life and want to be part of its sacred community regardless of religious background, race, ethnicity, gender, ability, socioeconomic status, political affiliation, age, sexual orientation, or gender identity. Central is committed to being an open tent, a place that welcomes all people, including those who have been historically and institutionally marginalized or excluded from the Jewish community. The Synagogue is well resourced, has over 100 staff, and is governed by a 30-member Board of Trustees.  

The Marketing and Communications Department drives engagement with members and our extended community. Led by a Chief of Marketing and Communications, this six-person team is deeply integrated across all levels of the organization working to launch initiatives, reach varied audiences, raise the visibility of programs, and convey mission-aligned messages in a collaborative approach with colleagues and organizational partners.

Job Summary/Objective:

This position reports directly to the Chief of Marketing and Communications. The role of the Communications Manager is to successfully grow engagement across all Central’s digital platforms while keeping a pulse on industry trends and strengthening the member experience. This role will work to drive online engagement among members and the broader community.

Essential Functions/Key Responsibilities:

• Responsible for all digital communication channels
• Measuring engagement and tracking trends across all digital platforms
• Improving and managing list segmentation to allow for more bespoke communications
• Developing data-driven recommendations for digital communications
• Driving social media strategy, following trends, making timely recommendations about pivots
• Driving website strategy, performing periodic content audits
• Reviews and approves content for social, fills in as writer/poster
• Work closely with colleagues across teams to enhance the member experience
• Develop and deliver internal trainings/best practices
• Serve as staff lead for Expression Engine (Website CMS)
• Serve as staff lead for Campaign Monitor (Email marketing tool)
• Serve as a critical user of Salesforce (CRM) in partnership with Membership team

Core Competencies:

• Extensive experience with email software applications, such as Campaign Monitor, Mailchimp, or Constant Contact
• Extensive experience with website management and growing digital platforms
• Strong social media experience with measurable KPIs
• Passion for tech, data, marketing and nonprofits
• Experience working with project management software and tools such as Monday, Basecamp, SmartSheet, etc.
• Excellent oral and written communication and interpersonal skills
• Ability to multi-task effectively and independently in a fast-paced, team-oriented work environment
• Must possess excellent organizational skills and the ability to prioritize
• Graphic design skills a plus
• Familiarity with Judaism and Jewish worship practices is helpful in the role

Qualifications:

• Bachelor’s Degree or equivalent experience
• At least 3 years of experience a project management, communications or marketing role in a large complex, mission-driven organization

Reports to:

Chief of Marketing and Communications

Hours: 

Full-time; Exempt and not eligible for OT; Expected to work High Holy Days as needed

General office hours are 9:00 am to 5:30 pm, Monday through Friday

Hybrid Schedule:

This position may work remote on Mondays and is expected to be in our Midtown East Manhattan office four days per week.

Other Duties:

Please note the above is intended to describe the general content of and requirements for the performance of this job. It is not construed as an exhaustive statement of duties, responsibilities, or physical requirements.  Nothing in this job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.