Posted September 1, 2016
By Marcella Rosen & Anne Etra
Bill Gates recently joined 2,000 attendees at Microsoft Israel’s Think Next event and declared: “Israeli technology is improving the world.” But herein lies the rub: no one knows it. The U.S. media focuses mostly on the political Israel and not on Israeli citizens who work quietly each day to solve some of the world’s biggest problems.
Untold News was founded in 2010 to change all that.
By accentuating the positive, with a laser-like focus on Israeli innovation, Untold News provides a one-two punch to all the negative media bias aimed at Israel. Strictly non-political, Untold News brings news of Israeli contributions in the areas of science, technology, medicine, agriculture, and the environment, in novel and unexpected ways.
Why are these innovation stories important? Because most people have no clue that their cell phones are Israeli, their flash drives are Israeli, that Israel’s drip irrigation process feeds millions worldwide, that Israelis are at the forefront of curing cancer, or that an Israeli created an exoskeleton to help the disabled to walk again. (That last one is the amazing Rewalk, and the U.S.Department of Veterans Affairs just approved it to be paid via insurance.)
Why is Israel so innovative? Call it a confluence of specifics: a harsh desert reality, a highly educated population from more than 80 countries; a citizens-army military that encourages individual thinking and questioning; a fearless, hard-nosed realism built into the Israeli psyche; and a great deal of heart.
There’s a ‘can-do’ attitude in Israel that many of our global challenges are solvable. For example, Israeli mom and computer engineer Daphna Nissenbaum was tired of recycling all the time, so she invented biodegradable food packaging. When charged with solving the problem of ‘smelly socks’ for long-serving IDF soliders, chemist Aharon Gedanken took it a step further and developed anti-bacterial fabrics, which may well prevent one million hospital deaths caused each year due to infections. Israeli culture fuels this desire to think creatively and not settle for mediocrity.
Untold News aims to tell these vital stories, and to reach those not only committed to Israel but also, Americans who are neutral and know little about her. To this end, we have made some solid inroads:
We know that Israel has almost as many start-ups as all of Europe combined, with just 1/100th of the population; that last year $12 billion was invested in Israeli ingenuity; that Israeli universities create ecosystems for innovation; and that Israel has trained 260,000 professionals, from Chile to Chad to China, to help them thrive and prosper since the state was founded in 1948. But it’s vital that young Americans discover something they don’t know: that Israeli contributions make all of our lives healthier, more efficient, safer, better. Please help us spread the word.
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